PROLOGUE
The Apple iOS Siri lawsuit in the U.S. is yet another progressing legal precedent that began in the year 2019. It was a class action initiated by the Wood Law Firm, a law firm with a speciality in class action suits in the US. It carried the party names as Lopez el al. v. Apple Inc. and was filed in the U.S. District Court for the Northern District of California. It was grounded in the fact that, in 2019, Apple hired a team of independent contractors who were tasked with conducting a quality assurance test on Siri, Apple’s digital assistance. This was revealed through an article publication made by “The Guardian” that alleged Siri’s microphone had been surreptitiously turned on to secretly record conversations without the consent and knowledge of the users. In a prior instance, Apple was alleged to have issued, in 2014, a set of software updates that was supposedly aimed at activating the virtual assistant system with the triggering words “Hey Siri” being said by the user that would otherwise have been in their full knowledge and permission. However, in the subsequent developments, including The Guardian’s Article publication, it was claimed that, regardless of the said software installation, Siri has been listening and recording conversations at all other times in order to help improve the technological efficiencies of the giant tech company, Apple. Due to these indiscriminate recordings done by Siri at all times, the users’ private conversations were easily accessible by the contractors without the users’ consent and knowledge, which contributed to the breach of their privacy and thus, the said lawsuit was initiated. In this blog, we shall further discuss the nature of the breach caused by Siri, the judicial findings, and the extent of the liabilities of the Apple company.
THE ALLEGED BREACH OF RIGHT TO PRIVACY
In 2019, following a publication by The Guardian, a populous news outlet in the United States, an article alleged that in an attempt to maintain and improve the efficiency of Apple’s digital assistance, Siri, the tech company hired a team of contractors. While performing their duties, the contractors overheard a series of private user conversations about conducting their quality assurance tests on Siri and accordingly had perverse access to such private, unauthorized, and secret information from the users, which, among others, included recordings of users discussing sensitive health information and couples having sex in their private places. That all these private information records were kept by Siri without the knowledge and consent of those users, and that the contractors had allegedly listened to over 1,000 such recordings on a daily basis.
Alarmed by these arbitrary, unconsented, and secretly stolen information of the users by these devices, two plaintiffs initiated a class-action lawsuit against the Apple company, accusing the defendant company of eavesdropping and secretly recording private and personal information of users without their consent and knowledge and thus a breach of the right to privacy. The claimants further contended that the recordings by Siri have been done even without activating the device by saying the phrase “Hey Siri,” disproving the efficiency of the claimed software installation done in 2014, which was aimed at the purpose of ensuring permitted recording by means of activating the devices with the “Hey Siri” phrase.
Besides, it was reported that one of those recordings captured a minor who, prima facie, did not even have an Apple account in order to activate and offer permission for their usage. This further raised the concern on consent and wilful recording to be done by Siri, where it was alleged that the giant tech company actually did not cater for such protections and restrictions as to do with the permission of the users to use their devices for the purpose they intend. It was also alleged in the lawsuit that Apple does share these secretly recorded informations with their advertisers, who then analysed the conversations in order to gather keywords in order to target users with ads for their promotional and market expansion mechanisms. This was substantially backed by the claims from some plaintiffs who confessed that they were being served with product ads for Air Jordan sneakers and Olive Garden after they had mentioned those phrases in a private conversation.
RESPONSES BY THE DEFENDANT: APPLE COMPANY
Heaping up these claims, the suit proceeded till the Apple company couldn’t hold back and issued a statement specifically denying all the allegations in regards to sending such information recorded by Siri for advertisement purposes. Quoting the statement, “Siri has been engineered to protect user privacy from the beginning. Siri data has never been used to build marketing profiles and it has never been sold to anyone for any purpose. We use Siri data to improve Siri, and we are constantly developing technologies to make Siri even more private.” – A statement by an Apple Spokesperson [Source: AP News; 4th Jan. 2025]. In a further statement, Apple emphasised that the iPhone doesn’t listen to consumers except to clearly recognise the unambiguous phrase “Hey Siri” as a gesture of activation of the device with the permission of the user and that it does not provide such information to third-party app developers as regard to Siri utterances.
However, during the pendency of the current suit, and in regards to access to the Siri recordings by the contractors, Apple has issued a formal public apology, recognising their side of inadequacy in service provision and privacy protection of all users. In a statement, it stated that “We have realised we haven’t been fully living up to our high ideals, and for that we apologize”—The” Indian Express [7th Jan. 2025]. Accordingly, the giant tech company has agreed to take its liability of up to $95 million in an attempt to resolve the said dispute. Should the legal proceeding continue till its final stages and where Apple loses, it shall be held liable to make up to $20 to all plaintiffs living in the United States who have clearly proven to be victims of the use of Siri in their devices. This would rather become a more exorbitant amount, which may total up to $1.2 billion. In line with the same, Apple has reached the said compensatory offer, further reiterating their need to improve the privacy requirements of their devices in order to safeguard the secrecy of the users.
CONCLUSION
Therefore, being a yet evolving precedent, the suit thoroughly highlights the extent of the right to privacy and the obligations of the tech companies in protecting such rights. In this particular case, besides the already granted offers to settle the suit by means of payment of the $95 million, Apple has also agreed to delete all the Siri recordings that happened prior to 2019 and also make further restrictions at the interests of the users of the same service. Further, the procedures for the filing of the claims by the claimants shall be through a website that was set up within 45 days by the Court and that it shall be open until 15th May, 2025. However, considering the offers and interests by the defendant company by means of making such compensations as agreed, it has suggested that, date 14th February, 2025, shall be listed for the making of the decision by the concerned Court on the same subject matter.
The advent of Siri
Siri was originally introduced in iPhones by Apple Co., Ltd. in 2011. It was a less effective service managed by manually pressing buttons to activate it. However, by 2014, the “Hey Siri” phrase was introduced and since then it can be activated by merely saying that phrase. It was developed from the Personalized Assistance that Learns [PAL] Program funded by DARPA. It was then managed by SRI International, a non-profit scientific research institute in the U.S.
By Charles Anyama Kalisto
